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New Book

Pocho The Power to Choose

A story that helps children and adults name what they feel, discover new options, and remember that they can always choose how to respond to life.

Pocho: The Power to Choose book

A story to talk, understand, and choose

Pocho helps children discover that every emotion carries an important message. Through a simple, relatable story, it invites them to recognize fear, anger, sadness, joy, and uncertainty—and to learn that they can always choose how to respond.

The book also offers parents, educators, and caregivers a new way to understand children’s behavior. Rather than trying to change what a child feels, it invites us to be present, listen, and provide tools for making better decisions.

01

Name Emotions

Recognize and understand what we feel before reacting.

02

Choose Responses

Discover alternatives that help us respond more consciously.

03

Create Connection

Turn reading into a meaningful conversation among children, families, and educators.

Portada ilustrada de Pocho

For Home and School

More than a story—a conversation that stays with you.

Pocho can be shared at home, in the classroom, or during a workshop. Its story creates a common language for talking about emotions, decisions, self-control, and emotional support in a simple, relatable, and meaningful way.

Pocho reminds us that we can always choose what to do with what we feel.

Pocho Readers

When a book becomes an experience

Girl reading the Pocho book Girl reading Pocho
Girl holding the Pocho book Contraportada de Pocho

Children may forget the books they read, but they will never forget who read to them.

Turn Pocho into a conversation